Google Moment or Google Mirage?
Google Moment or Google Mirage? TL;DR: The comparison between AI discovery and early Google adoption is useful — but only if you understand where the an...
Expert insights and knowledge from Modern Humans AI
Back to business profileGoogle Moment or Google Mirage? TL;DR: The comparison between AI discovery and early Google adoption is useful — but only if you understand where the an...
Your Competitors Aren't Better. They're Just Easier to Quote. TL;DR: AI recommends businesses it can easily quote — ones with clear, specific, structure...
If AI Can't Summarize You, You Don't Exist TL;DR: AI recommends businesses it can quickly summarize in a sentence or two. If your website doesn't give A...
AI Can't Read Your Best Stuff TL;DR: Text baked into images — service menus, pricing tables, infographics, team bios — is completely invisible to AI ass...
Great Content, Bad Structure, Zero AI Mentions TL;DR: AI doesn't read your blog posts the way humans do. It scans for structure — headings, clear answer...
Service Area Pages Were Built for Google, Not AI TL;DR: Most service area pages are stuffed with location keywords but say almost nothing useful. AI ski...
AI Still Thinks You're at Your Old Address TL;DR: When you move your business to a new location, AI assistants don't automatically update. They pull fro...
AI Doesn't Care About Your Homepage Redesign TL;DR: That expensive homepage redesign you're planning won't move the needle with AI assistants. AI rarely...
Good Businesses Finally Have the Advantage TL;DR: AI recommends businesses based on genuine quality, trust, and clarity — not marketing budgets or SEO t...
When AI Decides You're Worth Mentioning TL;DR: AI doesn't rank businesses — it decides, in the moment, whether you're worth bringing up. That decision h...
Same Goal, Different Playbook A dentist and a skincare brand both want the same thing from AI: to be the name that comes up when someone asks for a reco...
AI Doesn't Know You're Open for Business Right now, someone is asking ChatGPT for exactly what you sell. And AI is recommending someone else — not becau...