You know that customer who calls every Tuesday asking the same question about your hours? Or emails wanting to know if you accept insurance, take credit cards, or deliver to their area?
Those questions aren't annoying. They're gold.
Every question a customer asks is a question hundreds of other potential customers have. And when AI tools like ChatGPT or Perplexity look for information about your business, they're searching for exactly those answers.
An FAQ page is the easiest piece of content you can create that immediately makes your business more helpful to both humans and AI. Yet most businesses skip it entirely.
FAQ pages work because they match how people actually think and search. Nobody searches for "comprehensive dental services overview." They search for "do dentists take walk-ins" or "how much does a cleaning cost without insurance."
When you answer real questions on your website, you're speaking the same language your customers use. That makes your content incredibly relevant.
AI tools love this format because it's structured, specific, and directly addresses user intent. When someone asks ChatGPT "where can I get my car fixed on weekends," AI can easily pull from FAQ content that directly answers that question.
Start with the basics that apply to almost any business:
Hours and Availability:
Payment and Pricing:
Location and Service Area:
These aren't exciting questions. But they're the questions that determine whether someone becomes your customer or calls your competitor instead.
Beyond the basics, every industry has its own set of common questions:
Restaurants: Do you take reservations? Are you kid-friendly? Do you have vegetarian options? Can I host a private party?
Home Services: Are you licensed and insured? Do you clean up after the work? What's included in your warranty? Do you work in bad weather?
Health Services: Do I need a referral? What should I bring to my first appointment? How long does the treatment take? Do you work with my insurance?
Professional Services: What's your consultation process? How do you charge? What documents do I need to bring? How long does this typically take?
The best FAQ content comes from real customer interactions. Pay attention to the questions you get asked repeatedly.
Keep answers short and specific. If someone asks "Do you accept insurance?" don't write three paragraphs about the complexities of healthcare billing. Write: "Yes, we accept most major insurance plans including Blue Cross, Aetna, and Cigna. We'll verify your coverage before your appointment."
Be direct about limitations too. If you don't deliver on Sundays or don't service certain areas, say so clearly. It's better to set expectations upfront than deal with disappointed customers later.
For pricing questions, give as much specific information as you can. "Consultation fees start at $150" is more helpful than "Contact us for pricing."
Structure each question and answer clearly:
Q: Do you offer emergency services? A: Yes, we provide 24/7 emergency service for existing customers. Emergency service calls are $200 plus parts and labor. Call our main number and follow the prompts for emergency service.
Use the actual questions your customers ask, not the formal versions you might put in a brochure. "How much does it cost?" is better than "What is your fee structure?"
Some of the most valuable FAQ content addresses the concerns that stop people from contacting you:
These questions acknowledge that customers have legitimate concerns and show you understand their perspective.
FAQ pages work best when they reflect your current business. If your hours changed last winter, update the page. If you stopped offering a service, remove that question.
Add new questions as they come up. When three customers in one week ask about your new location or updated policies, add those questions to your FAQ.
The goal isn't to have the most comprehensive FAQ page on the internet. It's to answer the questions your actual customers are asking about your specific business.
When someone asks AI for a recommendation, the tools look for businesses that provide clear, helpful information. An FAQ page signals that you're customer-focused and transparent about your services.
It's also content that's easy for AI to understand and reference. The question-and-answer format is natural for AI tools to parse and present to users.
Most importantly, it's content you can create once and benefit from for years. Unlike social media posts or blog content that needs constant updates, FAQ pages are relatively evergreen.
Start with ten questions you get asked most often. Write clear, honest answers. Put it on your website. That's it—you've just made your business significantly more helpful to anyone looking for what you offer.
Ai Is How People Find Businesses Now. We Make Sure They Find You.
Modern Humans helps local businesses get discovered by AI assistants like ChatGPT, Google AI, and Perplexity.
Franklin, Tennessee
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